WASHINGTON, U.S. Secretary of Commerce Gary Locke will make opening remarks at a press briefing on the ya es hora HAGASE CONTAR! (It’s Time, Make Yourself Count!) Campaign, the largest and most comprehensive effort to inform and motivate Latinos to fully participate in the 2010 Census. The event will be held on Wednesday, April 1, at 9:30 a.m. at The National Press Club in Washington D.C.
Historically, the U.S. Census Bureau has had a poor track record of enumerating the growing Latino community. In 2000, despite producing a net over-count of the total U.S. population, the Census undercounted Latinos by about 3% (or one million Latinos). The ya es hora HAGASE CONTAR! Campaign, a historic partnership of national Spanish-language media and prominent Latino organizations, will seek to enhance the Bureau’s efforts to count Latinos through a sustained and aggressive community education initiative that seeks to mobilize hundreds of local organizations on the ground and saturate the airwaves with effective public service messages.
Partners in this phase of the ya es hora Campaign include Entravision Communications, impreMedia, League of United Latin American Citizens, Mi Familia Vota Education Fund, NALEO Educational Fund, National Council of La Raza, Service Employees International Union and Univision Communications Inc.
WHAT: Press Briefing: ya es hora Census Participation Campaign
WHO: Honorable Gary Locke, Secretary of Commerce (opening comments)
Arturo Vargas, Executive Director, NALEO Educational Fund
Honorable Mary Herrera, New Mexico Secretary of State, President, NALEO
Ivelisse Estrada, Vice President, Corporate and Community Affairs, Univision Communications Inc.
Marcelo Gaete-Tapia, Vice President, Public and Government Affairs, Entravision Communications
Ruben Keoseyan, Publisher, La Raza, an impreMedia company
Eliseo Medina, Executive Vice President, Service Employees International Union (SEIU: undefined, undefined, undefined%)
WHEN: April 1, 2009 9:30 a.m. EDT
WHERE: The National Press Club (Lisagor Room)
529 14th St. NW, 13th Floor
Washington, D.C. 20045
About the ya es hora Campaign
The ya es hora campaign is the largest and most comprehensive non-partisan effort to incorporate Latinos as full participants in the American political process. The campaign has dramatically impacted naturalization rates and spurred record Latino turnout in the 2008 Presidential Election.
SOURCE NALEO Educational Fund
http://www.naleo.org
