by Kent Gibbons -Multichannel News

Sí TV has recruited top talent for its “Take the Lead” campaign: Desperate Housewives’ Eva Longoria  appear in new public-service announcements with positive role models for the next generation of Latino leaders.

“I embrace the opportunity to be able to give other Latinos a platform and a voice,”.

Longoria says in her 60-second spot.

“I really take to heart that responsibility of representing not only my community but giving back to it,”

she says, after saying her mother inspired first her older sisters and then her to attend college. [link]